CUSTOMER COMMUNICATIONLet's face it - repetition is very important, especially when it comes to your customers' awareness of their financial obligations. If you don't receive 100% payment for services upfront, you and your customer enter into the credit-to-cash cycle: the transaction is complete when the full balance of the service/product is paid for. Customers forget about their obligations or in some cases, they are not aware of it. That's when developing a customer communication plan becomes very important. Customer awareness of their obligations can be enhanced through repetivite and focused messaging. This will help address the common excuse that the customer wasn't aware of their obligation. Also, you don't want the customer to be surprised when they are confronted with a bill 3-6 months after the fact, or worse yet, they receive a collection notice. |